Re-branding the Name – Washington’s Football Team
As a native Washingtonian I have loved my football team since the Sonny Jorgensen era.
It is well past the time for a new branding of Washington’s football team. The great pride
I have personally is being a African-American when a heritage of being born and raised
In The Nation’s Capitol, the seat of our government. This is where tourist come by busloads
daily and visit places such as the Smithsonian’s Museums, the Lincoln and Jefferson Memorials,
the Viet Nam, Korean War and World War II Memorials, The White House, The Capitol and
the Supreme Court. This is my personal heritage also as a Native Washingtonian to live
and work in this city of central focus where the U.S. President lives. This is the city
where Defense contractors and other corporations setup an office to garner government
services business. This is D.C. The throbbing pulse of Our Government and The Honored
Memorials of the Nation’s Best Heroes; Names and Images in marble and granite.
However when it comes to our football team and understanding the history of the owner,
I am left when the clear impression of a racist businessman. An owner who promoted
Business motives to block the drafting or retaining of Black Americans on NFL teams.
So my question is did George Preston Marshall change the name from Braves to Redskins
to honor Native Americans or was this just a business concept created to maximize and sustain profit?
I believe it was the latter. I believe this was his version of the Wild Bill West Show in the Sports
Business Module. Finally, since the September 11th terrorist attacks and our Armed Services
Men and women sacrifice in Iraq and Afghanistan. The city’s football team’s name should
Reflect our country’s national pride and the city’s heritage.
Our city’s sports teams should have a name that reflects the city’s nature.
Other then the city’s two-basketball teams: The Wizards and The Mystics.
We have the Nationals for baseball and the Capitols for hockey.
Why not the Memorials for football? Boston has the Patriots.
((( My logo suggestion and re-branding concept attached below )))
New Names Suggestion
I suggest a team name reflecting our honored history of freedom and democracy:
- The Washington Memorials
New Logo Design
The Iowa Jima flag-raising statue overlaid with the crest of the Washington Monument as backdrop.
Team Colors
Burgundy, Gold and Gray
Check out the Team store gray is already being incorporated – Now lets give it the full significance
Of symbolizing the granite strength resilience of our nation and its communities
( For example look at the Tennessee Volunteers gray uniform – I loved them )
Re-branding the Name – Washington’s Football Team
Jersey trade-in program
It is important to understand there is an economic factor for any business.
I propose a jersey trade in program to be set-up by the NFL where a 25% discount
Is applied at the Washington team store and the NFL store for the purchase of the new
Team logo apparel when the old team apparel is traded in for recycling.
There is even a larger economic business concept to consider here in lieu of the country’s
need for jobs creation. Consider the re-branding of Washington’s football teams logo and name
becoming the catalyst for a re-birth and rise of the textile industry in America once more.
The country has transformed greatly in the last 20 years with the growth of other cultures
of immigrants and citizens, many of these individuals who value sewing for their family’s needs.
It would be a grand commitment for the NFL and Sports Corporations such as: Reebok
and Nike to create a manufacturing partnership and invest in economically depressed cities and towns
an establish textile businesses exclusively to make team apparel. An even broader scope
would be for 100 percent of all American sports apparel to be manufactured in the United States
for all the Pro and College teams – Men’s and Women: football, basketball and baseball, at least
Our three premier sports.
